A Donation to be Made for Every Rift™ Upgrade Purchased This Weekend
Redwood Shores, Calif. – Dec. 6, 2011 – Trion Worlds, the leading premium online game developer and publisher, will be making it easier this weekend for players of Rift™ to support those in need and to give back during this holiday season. Starting Friday, Dec. 9, Trion will hold a three-day in-game fundraising drive in support of the Child’s Play gaming charity.
For every Rift digital upgrade sold at RIFTgame.com
between Friday, Dec. 9, and Sunday, Dec. 11, Trion will donate one dollar to Child’s Play. Established in 2003, the organization brings video games, books, and toys to hospitalized children worldwide. For more information about Child’s Play, visit www.childsplaycharity.org.
For more information on how to purchase a Rift digital upgrade, go to RIFTgame.com.
About Child’s Play
Since 2003, over 100,000 gamers worldwide have banded together through Child’s Play, a community-based charity grown and nurtured from the game culture and industry. Over three million dollars in donations of toys, games, videos, books and cash for sick kids in children’s hospitals across North America and the world have been collected since our inception. When gamers give back, it makes a difference!
Contact
Tina Manzo
Trion Worlds
650.394.1262
tmanzo@trionworlds.com