The Gifting of Premium Items has been disabled for ArcheAge: Unchained

The ability to gift items from the in-game premium marketplace has been disabled for ArcheAge: Unchained.

We are committed to ensuring that our revised game-play experience meets the expectations of our supportive community and is in no way clouded by our past. We considered allowing the ability to gift from the marketplace due to the items being trade restricted and cosmetic. In hindsight, it’s easy to understand how gifting could circumvent the items being bound. The decision to remove gifting was unanimous internally and so it is passed into order.

We’ve worked closely with you over the past six weeks to refine offerings in the premium item shop based on the following criteria:
All premium items are cosmetic in nature, or provide a non-essential game-play service (renames, costumes, character appearance customization, or UCC)
All premium items are bound to the character that purchased them and are not tradable through any in-game system (mail, auction house, storage chests, player-to-player trades)
The gifting of premium items has been disabled

We stand behind our approach to delivering ArcheAge: Unchained and more importantly, remain devoted to you. Thanks for your continued support.
~The ArcheAge Team